Last Updated: September 25, 2018
What information do we collect?
We may collect and receive both Personally Identifiable Information and Non-Personally Identifiable Information, including your name, email address, mailing address, IP address, and other information. This information may come from a variety of sources, including:
- Information you provide directly to us. We may collect information directly from users via our websites. For example, if you submit an inquiry via the “Contact Us” form on our site, we may collect your name, email address, and other information that facilitates our communication with you.
- Information that is collected automatically from our products. We may automatically collect diagnostic information from our products so that we know they are functioning properly. For example, our NanoTag may periodically transmit a basic status message to us that tells us the battery has power and the device is able to transmit data over the network.
- Information that is collected when you interact with our products. We may automatically collect information when you interact with our products. For example, if you break a magazine band that is equipped with a NanoTag, we will automatically receive a signal that tells us that the magazine band has been broken.
- Information we receive from third parties. We may collect information from third parties, including our clients and other sources. For example, a client may provide us with a list of mailing addresses so that we can tell our client whether someone at that address opened a NanoTag-equipped magazine.
How do we use information?
- To contact you. We may use your information to contact you, including by email, physical mail, or telephone. For example, if you reach out to us via the “Contact Us” form on our website, we may follow up with you via email. Additionally, if you give us your contact information at a marketing event or promotional website, we may use that information to send you periodic updates about NanoThings products and services. You can unsubscribe from our commercial electronic messages at any time by clicking the “Unsubscribe” link in the footer of our commercial email messages.
- To enable our products and services. We may use the information we collect to enable the products and services our partners depend on us to deliver. For example, if a leisure magazine publisher equips their periodical with a NanoTag, we may use the data transmitted from that NanoTag to tell the publisher whether the periodical was opened. Similarly, if a logistics provider equips a NanoTag to a parcel, we may use the data transmitted from that NanoTag to tell the logistics provider whether their parcel experienced extreme temperatures in transit.
- To better understand your interests and preferences. When we receive your information, either directly or indirectly, we may use it to better understand your interests and preferences. For example, if an automotive magazine publisher equips their periodical with a NanoTag, we may use the information transmitted by the NanoTag to better understand how likely you are to engage with automotive-related content. If you never open the periodical, we may infer that automotive topics are not of interest to you. We may also share that information with our partners, like the publisher who sent you the magazine or others that may be interested to know which types of magazines or messages have high rates of engagement.
In addition to the uses described above, we may use or disclose information to third parties who provide services to us, and when required to by a governmental authority and in other legal matters. Finally, in the event of a reorganization, merger, or sale we may transfer any and all information we have to the relevant third party.
What are your choices about how we use your information?
If you receive a NanoTag-equipped magazine and you don’t want the publisher to know whether you opened it or otherwise interacted with the NanoTags in that magazine, you can opt out by going to the URL printed on the NanoTag and following the instructions on the site. When you opt out, we’ll stop associating your personal information with the NanoTags attached to that magazine.
We may still use the data transmitted from the NanoTag to build anonymized, aggregate reports that don’t identify you. For example, we may use the data transmitted from the NanoTag to calculate an overall open rate for a particular publisher (e.g., 90% of recipients opened the magazine), but neither we nor the publisher will associate your personal information with the data transmitted from the NanoTag you received.
What about cookies and similar technologies?
We use Google Analytics to provide us with report about how many unique visitors came to our site, what content they view, and which links they may have clicked on to get here.
How do we protect information?
We maintain administrative, technical and physical safeguards designed to protect the
information we receive from you, our partners, and third parties. These safeguards vary based on the sensitivity of the information that is being collected, used, and stored. We are not liable for the illegal acts of third parties such as criminal hackers.
We retain information for as long as necessary for the purpose for which it is collected. To dispose of personal information, we may anonymize it, delete it, or take other appropriate steps. Information may persist in copies made for backup and business continuity purposes for additional time.
What about changes to this policy?
We may make periodic changes to this policy if our practices change or we develop new products. Changes to the policy will be effective on the date of publication, unless we indicate otherwise.